Marketing A Property Effectively

Maximum Exposure

Laura Humphrey, Partner at Humphrey and Brand, explains the importance of effective property marketing   

Enhanced lettings services are good for the lettings industry and for landlords, so at Humphrey and Brand as well as investing in marketing and advertising we maximise the value of every home by providing professional presentation and marketing advice - completely free of charge.

Make an Impression

A property’s exterior is the first thing tenants see so it’s important landlords’ freshen tired paintwork, clean the entrance door and clear any communal areas. Most tenants seek a fresh, clean feel inside and out so ensure carpets have been professionally cleaned and curtains laundered to achieve the added wow factor they’re looking for.

Create Ambience

Landlords should ensure light is harnessed and used effectively. Natural light is magnified by ensuring windows are clean, using simple window dressings and reflecting light with mirrors. You can also place lamps in dark areas and de-clutter narrow spaces to open areas up. As a rule tenants seek bright, neutrally decorated homes and favour features like wood floors and good showers so make the most of your investment.

Enhance Your Home

Bathrooms and kitchens should be clean and functional. Enhance a tired bathroom by polishing the mirror, using a grout pen around the tiles, replacing the existing shower curtain and introducing plants. Kitchens should be clean and clear of clutter, and functionality is key so many landlords choose to invest in branded appliances that will outlive cheap alternatives. Ensure the finish works well for your target market – sticky little fingers and stainless steel don’t work well together!  W

Reach Your Ideal Tenant

At Humphrey and Brand, expert marketing advice is combined with extensive advertising for maximum exposure. Our solid reputation attracts leading relocation agents and corporations, and we generate thousands of private enquiries via targeted campaigns in the press, on-line, via direct mail and through in-branch advertising. Furthermore, our welcoming offices in Surbiton attract high volumes of passers-by and we take time to generate the best results.

For an accurate valuation, or to find out about our Property Management services, call 020 8399 1888, email lettings@humphreybrand.co.uk or visit Humphrey and Brand at 24 Brighton Road, Surbiton.